Amp'd Mobile, an American mobile entertainment provider, has launched in Canada. Amp'd Mobile Canada is the first integrated mobile entertainment company for youth, young professionals and early adopters between the ages of 8 to 35, and the only 3G carrier in Canada specifically targeting that demographic. In Canada they have partnered with TELUS to offer traditional services such as voice and text, as well as exclusive music tracks and videos, live entertainment, 3D games and mobile communities all within Amp'd Live, a one of a kind user interface designed specifically for 3G technology. Members select a base voice plan and can add one of three entertainment packages. The top tier Amp'd Platinum package provides unlimited access to 20 Amp'd video on demand channels, Amp'd Streaming TV, Amp'd Radio, unlimited Amp'd Live data and Unlimited text, picture and video messaging.



Amp'd Mobile content is accessed through the proprietary which is broken into intuitive programming channels, e.g. MuchMusic fans are able to access all video, ringtones, music, screensavers, etc. through a dedicated MuchMusic channel. With a content strategy focused on three main areas: highly coveted and exclusively licensed content, original programming created specifically for Amp'd and user-generated content such as viral videos, Amp'd Mobile finds countless ways to entertain their target market.

Some partnerships include: MuchMusic and the NHL PA lead a long list of Canadian content providers including the NHL, The Score, MTV Canada and The CBC. Partnerships with Musique Plus, Musimax and 33 Mag begin an ongoing commitment to French and Quebecois content. The list also includes UFA and Amp'd Mobile AMA Supercross, with partnerships from Adult Swim, E!, Comedy Time, Universal Music Canada, Warner Music Canada, Break.com and Fox Sports, Amp'd Mobile has surely differentiated itself from the traditional offerings of other mobile carriers. Amp'd Canada is dedicated to delivering the best music from major labels and cutting edge indie artists. Until September, customers can download music tracks for $0.99 each, which proves to be another key differentiation.