ATT has began a re-branding campaign that replaces the Cingular Wireless brand. AT&T said that the company's brand recognition as a wireless carrier now matches that of Cingular when the two companies came together.

The transition of brand identity from Cingular to AT&T is a complicated process, one that covers everything from the logos found on billing statements to sponsorship deals with
NASCAR and American Idol. The company described its retail store makeovers as "critical to prepare for the late-June launch of the Apple iPhone."

DiscussWireless has rebranded our forum as well from Cingular Wireless to ATT Wireless. Check it out.

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