The use of mobile phones as communication devices is fast becoming extinct as more and more features are added on to it, like being able to view the video highlights of the games by the National Basketball Association or NBA. Subscribers of Bell Mobility cell phones in Canada can now watch the highlights of the latest NBA games using the Sympatico web portal or the MSN web portal.

It was made possible through a contract with BellCanada and NBA. This is the first ever agreement on digital content that a Canadian company has entered with the NBA. Subscribers just need to visit http://www.sports.sympatico.msn.ca on their cell phones to be able to watch video clips from the NBA regular season games daily. Aside from this, a video of their ten best plays of the week will be featured regularly.

Aside from being able to get up to date reports and videos on the NBA daily games, the clients of Bell Mobility are also able to check out a compilation of the best scenes during their post season games. Pictures and wallpapers of their favorite NBA player and favorite NBA team can be downloaded on their mobile phones. These subscribers can also receive alerts via SMS on the latest news on the NBA.

According to the Senior Vice President of NBA on Global Media Distribution, Atilla Gazdag, they wanted to give people especially NBA fans easy access to their games by making it available online and using digital media. A lot of fans not only in the US but around the world are quite enthusiastic about keeping track of the newest happenings in the NBA. And what easier medium for them to use other than the internet and cellular phones. People can now use their mobile phones as a means of enjoying their favorite basketball game aside from those who have broadband connections.

Kevin Crull, Bell Residential Services president mentioned that one of their platforms for service for their clients is to provide innovative and ground breaking digital entertainment by giving access to several web portals like Sympatico and MSN which is Canada’s most accepted and known web portal. Through this web portal, other forms of entertainment are made available such as access to NBA games for up-to-date news and information on them. An access such as this can be considered a feather in the cap for Bell Canada since they have already been expanding to accommodate its new line of digital entertainment which comprises news, videos, sports, music, games, and entertainment.