Ask.com announced a GPS-enabled mobile search application, a move that puts the company in direct competition with Google and Yahoo. This is one of the few (right now the only according to Ask) application for mobile search that incorporates the use of GPS.




The service allows users to browse listings from IAC’s Citysearch local search service, with GPS serving to pinpoint nearby locations and providing turn-by-turn directions. The application also allows users to view IAC’s Evite invitations and navigate to an event’s address.

IAC built the application in partnership with WaveMarket, which specializes in mobile apps and GPS. IAC intends to add more of its brands to the mobile service.

The Ask Mobile GPS downloadable application is currently available for a handful of Sprint Nextel Corp. phones for $10 per month.

The Ask search combines carriers’ GPS information with mapping and search services. Similar offerings from Google and Yahoo do not currently utilize carriers’ GPS information. Several carriers, however, offer their own branded mapping and search services that do include GPS-based locationing.

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