Looking Into the Interactive “Evolution” Stores of Verizon Wireless
Verizon Wireless is providing new designs of “Evolution” stores. These stores stress out interactivity. What is more, it offers live devices which the customers can test before they decide to buy it. Before the end of November, there has already been an opening of fifty-nine Evolution stores. Before the year will end, sixty-six more stores are expected to open. Liz Brownson, who is the director of retail sales for the 5-state Mountain region of Verizon Wireless , discussed various retail styles and the new operation of “Evolution” stores.
According to Liz Brownson, one of their most famous handsets of Verizon Wireless is their multimedia handsets. Customers have been informing them that this is the handset that is more preferred. This type of handset include Vcast video, Vcast music, and Vcast mobile television. More and more customers have been utilizing the handsets to gain access to the Internet and e-mail. Verizon Wireless already has twenty-eight handsets at the moment which offer multimedia functions to the consumers. The interesting thing about these new handsets is their high impact despite new releases.
The first unexpected high sale is the release of the Coup, which is a simple type of phone. Despite the simplicity of this phone, the company has been able to sell a lot of the Coup than their normal expectations. The launching of the Voyager is also doing astonishingly well. This handset features QWERTY keyboard, touch screen, eight-gigabyte music slot, and more. The sale of the Chocolate handset is also doing well. A revision of this latter handset is the Venus, which has recently been launched and has been selling well also. The difference of Venus from the former is its touch screen.
When asked what accessory the consumers are interested in, Liz Brownson says that it’s the Bluetooth. People opt for this because of its safety. Verizon Wireless also sells huge numbers of adapters for vehicles for back-up and safety. Music Essential kits are also selling really well. This is a package which contains the customers’ needs when it comes to transferring music to their handset. A headset is also available when the owner of the handset wants to listen to music. When it comes to multimedia handsets, these are only fully appreciated with the help of Music Essential kits.
There are various types of calling plans which the customers of Verizon Wireless are interested in. The Family Share is selling a lot among the consumers. The company has currently launched Select and Premium plans. These allow the buyers to fit the packages that they desire right into the price of the plan. These new plans are also selling highly, with the sales increasing each month. Among the other plans of the company, huge numbers of customers always ask for the Family Share plans.
The customers of Verizon Wireless are also inquiring about data add-ons and signing up for it. They are increasingly interested in data applications which have high-speed. A year ago, wireless access and Broadband access are considered as business applications. Recently though, a lot of customers have been asking for wireless access for themselves. When it comes to retail sections, there has been a high increase in the sales of Broadband Access. The Denver market of the company considers their EV-DO Rev A an asset. One of the major reasons why their sales have been growing is due to RIM applications, Broadband Access, and e-mail applications. The VZ Navigator, which is a bolt-on package, is also selling well. Along with this are Vcast and e-mail packages, video, music and TV packages.
When asked what trends are expected to come within the next year, Liz Brownson says that it would be the continuing expansion of their data applications. Their phone lineups for the holiday are among their most exhilarating phone lineups. This new lineup is a vision for the year 2008 and a treat for the customers of Verizon Wireless . The loyalty of the customers is one area where the company excels. Still, they are doing their best to satisfy their customers. This is why they have come up with Evolution stores. These stores are considered as a snapshot to their trends for the year 2008.
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