Mobile advertising is still in its infancy period. There are a lot of marketers who are taking advantage of the present market of cell phone users. Almost everyone is not without a mobile phone. Debatably, most people would spend more time on their cell phones than watching TV. Aside from TV commercials and print ads, store retailers are now looking at using cell phones as instrument for advertising.

Recently, an online seller of wines offers 15% discount on their products on costumers who bring in a photo of their ad in the newspaper using their camera phone. SnapTell Inc., a new company founded in 2006, is behind the concept and the implementation of the said merchant service. The company uses an image-recognition application to read the content from a costumers' cell phone and send users a text message with their own promotional message.

How does SnapTell's mobile marketing exactly work? Using your camera phone, you can take a picture of any advertisements (newspaper ads, billboards, flyers, etc.) and send it to SnapTell. SnapTell's innovative image recognition technology would access the information on the product based on the image you took a picture of. Consumers would then receive information on a product's promotional activities and discounts. Advertisers can change the text of their promotional messages at any time.
Mobile advertising by SnapTell creates an interaction between consumers and retailers. It creates brand awareness that can convert ads into profits. This service can attract new costumers and maintain the loyalty of their present market.
With such a campaign, you can access marketing information of any product that teams up with SnapTell wherever you may be. Even if you are traveling on the road, you can take a picture of a billboard ad of your favorite designer bag. In the future, you can take a snapshot of a movie poster, send it to SnapTell and movie reviews and movies schedule would be sent to your cell phone in a matter of seconds.
Marketers are practically turning cell phones into an advertising channel. SnapTell is ready for everyone to use. There is nothing to download and no applications to be installed on your mobile phone. Pre-registration is not necessary. Whether you are with Sprint, AT&T or Verizon, you can still use the service, as it is not carrier dependent.
Instead of texting in your request for information on the latest promo ads of your favorite brands, you just need to take a picture of its ad and the information you want would be delivered to you in no time. No longer would you need to open your cell phone's internet browser to check on product discounts, SnapTell would update you on the good buys on the market. If you have a knack for affordable shopping, you can use SnapTell to your advantage!

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