As the 3G iPhone hits the shelves and Apple readies for the July 11 launch of the much-anticipated App Store, it has become glaringly obvious to reporters and analysts how much Apple is priming its second-generation iPhone to be the ubiquitous business smartphone of choice. Fixing its sights on leading enterprise smartphone champ, RIM's BlackBerry, Apple hand-picked 4,000 software developers for its iPhone SDK (software development kit) beta program to come up with applications for the App Store to sell and iPhone users to enjoy.