Sony Ericsson Open London Store

[MBmagazine]

Sony Ericsson this week opened its first retail store, located in Kensington High Street, London. The store allows consumers to experience Sony Ericsson products first-hand and learn about new handsets and features from the experts.

At street level, 3,500 square feet are dedicated to creating a best-in-class consumer experience, bringing Sony Ericsson’s products to life and showcasing the handsets’ music, imaging, gaming and connectivity capabilities. A central bar will run the length of the store allowing visitors to try live handsets - including the Cybershot™ range which demonstrate the very best in true imaging quality and the Walkman handsets’ music capabilities.

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