iTunes and Motorola Hook Up

[Barry]

Motorola, Inc. and Apple announced a partnership what will enable millions of music lovers to transfer their favorite songs from the iTunes jukebox on their PC or Mac, including songs from the iTunes Music Store, to Motorola?s next-generation 'always with you' mobile handsets, via a USB or Bluetooth connection. Apple will create a new iTunes mobile music player, which Motorola will make the standard music application on all their mass-market music phones, expected to be available in the first half of next year. Stay Tuned for more info regarding which cell phones will be equipped with the technology.



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Motorola previewed an upcoming mobile phone that can play music from Apple Computer Inc.'s iTunes store. The Motorola cell phone, which in many ways mimics the iPod, syncs with a computer and the iTunes Music Store like an iPod does, and incorporates the iPod interface for navigating and playing digital music.


The phone is the first of many Motorola devices that will support iTunes this year. The demo has even boosted rumors that an iTunes-compatible Motorola phone would be launched this month, possibly at the Macworld conference and expo that opens next week in San Francisco. Last month, an Apple executive revealed that the phone was due in the first half of 2005.

In July, Motorola announced a licensing deal with Apple to use iTunes in its phones.


The Apple partnership is an example of Motorola's push into what's called "seamless mobility 2.0." While mobile devices already are allowing consumers to communicate multiple ways and to take digital media with them, the next-generation products will bridge gaps between networks and devices so consumers can access their digital content anywhere and without interruptions.



Motorola also unveiled the RFID tag that allows a consumer to continue to play a digital music or video file while moving between locations and devices. In the demo, a music video clip moved with him as he walked among an LCD TV, MP3 player, laptop computer and mobile phone. The tag is part of Motorola's "Liquid Media" technology, and it is slated to be available later in 2005.