Bell Canada launch Mobile Movies

[Mod]

Bell Canada released a new services called Mobile Movies, the first service in Canada that provides pay-per-view movies directly to video-capable mobile phones. Apparently a) you can't watch the real TV and would prefer your 5x3 phone screen, or b) you have really long bus rides. The service called 'Mobile Movies' streams directly to client phones; an interactive movie software application can be quickly downloaded directly from the phone's menu, and clients can use it to browse movie information, including trailers and plot summaries, before they choose a title.

The Mobile Movies software features intuitive DVD-like playback controls that offer users full-length new releases or choose from a wide selection of movie classics from major distributors such as Buena Vista and Sony Pictures. The Mobile Movies library includes genres such as Action, Comedy, Drama, and Horror, and categories including release date, alphabetical listings, most popular and current trailers.

Mobile Movies are now available on these Bell Mobility phones: Samsung models a920, a900 and m500, the Sanyo 7500 and the LG 550, with more movie-capable phones set to launch this year. Mobile Movies from Bell start at $5.99, plus a subscription to Unlimited Mobile Browser service or any Fun Bundle. Clients can view a movie an
unlimited number of times within a rental period, which ranges from 24 hour to a week depending on the title. Selecting the "My Movies" section of the navigation bar allows users to confirm movie status and verify how long before their rental expires.

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