Nokia Bluetooth CoolZone

[Mod]

Nokia Local Content Channel Solution, CoolZone, is a Bluetooth based end-to-end solution for distributing digital content to consumers' phones in retail locations. Local mobility solutions create new types of business possibilities to individuals, location owners and enterprises. CoolZone enables retailers like music stores, phone shops and cinemas, offer promotional or paid content, such as mobile games, wallpapers, videos and music, to consumers in their stores.

The service is always customized according to the retailer's or service provider's brand. In a way, it is a digital shelf in a physical store. The retailer can easily change both the design of the application and the content during special campaigns, and the consumers will automatically experience the new campaign the next time they use the service. But CoolZone is not just a tool to sell content and organize promotional campaigns. For the retailer, it is also an efficient tool for loyalty programs.

CoolZone is based on Bluetooth connection between a phone and a service point. The solution consists of client software for the phone (Symbian client for Series 60, Java for Nokia Series 40 and other manufacturers' phones), a small multiradio Nokia Service Point LCP10 installed in each service location and the Nokia Service Manager LCM10 for centrally managing the service points and the content. The solution enables the delivery of any content supported by the phones, including DRM protected content. While the service is currently Bluetooth based, WLAN will be one of expected additions in the near future, as more phones will offer WLAN capability.

The Nokia Local Content Channel Solution, CoolZone will be commercially available in the 1st quarter of 2006.

_________________
Join the forum & win a free iMate Jaq!

[gcrewe]

Does anybody know what happened to Nokia Coolzone. It is alreay the 3rd quarter of 2006 and it has not bee released. Does anybody know if the 2005 trial with EMI had any success?