Bell Mobility Releases Samsung SPH-a680

[Barry]

Bell Mobility announced a Canadian first with the launch of its phone to phone video messaging service available on the new Samsung SPH-a680 phone. This new service takes mobile communications to the next level and gives Canadians the power to capture and send digital video using Bell Mobility's 1X digital network. In addition to this new service, Bell Mobility also introduced the Make Your Own Tone and Caller Ring Tunes services.

Bell Mobility's new video messaging service, powered by LightSurf technology, allows subscribers to share up to 15 seconds of full motion video and sound with any email address or Bell Mobility or Sprint PCS Vision capable mobile phones. Users can also send and save videos to an online album with space for 300 unique items.

The company also announced the Make Your Own Tone ringtone service, a North American carrier first, which converts sounds into a customized ringtone. Customers choose a song or original digital audio file currently saved on a PC; the sound is then converted into a ringtone and sent to the customer's handset via a text message.

The Caller Ring Tune service provides an interesting departure from the
"ring ring" sound traditionally heard by callers when making an outgoing call
to a mobile phone. Mobile phone users receiving calls can assign jokes, sound
effects and celebrity voices, as well as songs from categories like "urban"
and "rock," for callers to hear instead of the "ring ring."

Bell Mobility's video messaging service allows customers to:
- Record 15-second full motion video with audio using the camcorder
function;
- Create full motion personalized screen savers and picture ID using
video clips;
- Send each video clip to up to 10 email addresses at one time, or to
a Bell picture capable or Sprint PCS capable phone;
- Add a 10 second voice memo or text message when sharing a video
message;


In addition:
- New users receive 2 months of the $5 video and picture messaging
bundle;
- Bundle: The $5 bundle delivers video messaging customers 10
pictures, 1 video and unlimited wireless Web browsing per month.
Additional pictures are $0.50 per picture and additional videos are
$0.75 per video;
- Pay per use: Each video costs $0.75 to send, plus applicable Mobile
Browser airtime charges;
- To receive a clip: There is no cost to receive a clip. Viewing
costs are included in the Mobile Browser bundle. On a pay per use
basis, it will cost $0.05/KB to view the clip. Camcorder phones can
view the entire clip, and picture capable phones can view the first
frame.

About the Samsung SPH-a680

The Samsung SPH-a680 supports Bell's video messaging service and allows
consumers to record and send up to a 15 second clip with motion and sound to other video messaging phones or any email address. This feature rich handset sports two colour TFT screens (inside and out); additional features include:

- Built-in camcorder with movie light
- Built-in camera with flash and 10x zoom
- Internet and data ready with two-way text messaging
- Multi tone polyphonic ringer (32 Note)
- Stores up to 300 alphanumeric entries
- VoiceSignal software allows for Voice Command menu items
- Digital talk time up to 180 minutes; digital standby time up to
168 hours (up to 7 days)

The Samsung SPH-a680 mobile phone is currently available at Bell stores: on a 3 year contract for $299 plus a $150 credit applied to the first bill; on a 2 year contract for $324 plus at $125 credit applied to the first bill; on a 1 year contract for $399 plus a $50 credit applied to the first bill. The suggested retail price for the phone is $449.

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