RIM and Rogers Release Blackberry 7100r

[Barry]

RIM and Rogers Wireless introduced the BlackBerry 7100r. The BlackBerry 7100r will appeal to a whole new group of wireless customers in Canada with its brand new form factor - a wireless phone first, it also fully integrates the popular Blackberry wireless data service.

The BlackBerry 7100r provides the power of always-on BlackBerry connectivity to e-mail, voice, text messaging, HTML web browsing and organizer applications, in a sleek and stylish phone-factor design. Delivering a powerful, integrated wireless voice and data solution for busy mobile professionals and young adults who are in demand and always on the go, the
BlackBerry 7100r will exceed the expectations of customers who have yet to trial a BlackBerry wireless device.

The BlackBerry 7100r combines superior wireless phone, e-mail (and e-mail attachment), text messaging, organizer, and web applications in a colour-screen, wireless handheld device, and delivers:

- An exceptional wireless phone experience with quad-band support (operating on the GSM/GPRS 850/900/1800/1900 MHz frequencies) enabling global wireless roaming;
- Built-in speakerphone;
- Bluetooth support for headsets and car kits;
- Support for polyphonic stereo ring tones;
- A numerical device keypad with large keys and dedicated 'send' and 'end' device keys;
- Exceptional talk and standby time;
- A large high-resolution screen that displays crisp images (support for more than 65,000 colours) with a sizeable workspace for composing and reading messages and viewing pictures and HTML sites;
- 32 MB flash memory and 4 SRAM;
- Cradle-free wireless e-mail synchronization;
- Integrated e-mail attachment viewing;
- A push-based wireless e-mail architecture that delivers messages automatically;
- A wireless extension to multiple existing work and personal e-mail accounts.

The BlackBerry 7100r features SureType technology from RIM. SureType effectively converges a wireless device keypad and a QWERTY keyboard to fit elegantly within the size of a traditional wireless phone form factor. Through an integrated keyboard and software system, SureType provides users with an instinctively familiar look and feel and enables them to dial phone numbers and type messages quickly, accurately and comfortably.

For individuals and smaller businesses, BlackBerry Internet Service enables users to access up to ten personal email accounts from a single device. For corporate customers, BlackBerry Enterprise Server software tightly integrates with Microsoft Exchange and IBM Lotus Domino and works with existing enterprise systems to enable secure, push-based, end-to-end, wireless access to email and other corporate data.

The SureType keyboard design incorporates large, optimally placed keys that allow one-handed or two-handed operation. Each key contains a maximum of two letters and the letters are aligned in a standard QWERTY layout. The keyboard works in conjunction with a sophisticated, real-time software system that incorporates a large word database (approximately 35,000 words initially, plus the user's address book), linguistic intelligence and advanced learning capabilities to automatically interpret keystrokes and recognize words with a high degree of accuracy. SureType dramatically outshines the traditional multi-tap approach to messaging on the traditional wireless phone key pad, allowing users to concentrate on the message rather than the method.

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