Rogers and Citrix Join To Offer EDGE to Organizations

[Barry]

Rogers Wireless and Citrix Systems announced a new relationship under which the two companies will jointly offer organizations wide area, wireless access solutions over the Rogers Wireless EDGE network in Canada.

The Rogers Wireless EDGE network and the Citrix MetaFrame Access Suite provide mobile workers secure, easy and instant access to enterprise applications and information from anywhere and at anytime.

With this collective offering, MetaFrame Access Suite customers will benefit from enhanced wireless access to their full-featured business applications - such as Enterprise Resource Planning (ERP), inventory status, order entry, sales force automation (SFA), customer relationship management (CRM), field service dispatch and other core line-of-business applications - using mobile devices such as laptops, tablet PCs and Personal Digital Assistants (PDAs).

Business Benefits

Business benefits focus on operational efficiency, organizational agility, and customer service:

Lower operating costs: By leveraging existing resources that a workforce has in place, and centralizing the management of applications and users, Citrix decreases the total cost of ownership.

Greater productivity: Real-time access to personalized, line-of-business
applications and information from anywhere enables wireless workers to make
faster, better-informed decisions to positively impact revenue.

Faster time-to-market: Citrix and Rogers provide centralized, rapid
deployment of applications, including the ability to wireless-enable existing
line-of-business applications - without rewrites - for faster time to revenue.

Increased customer satisfaction: Broad support for a variety of wireless
devices enables real-time data access at the point of interaction, to
streamline business processes and improve customer satisfaction.

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