1.5 billion cell phone devices worldwide by 2011

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Handset makers are expected to be shipping 1.5 billion devices worldwide in 2011, according to a new report by consulting company Analysys. The one thing the whole world, regardless of country, make, money or brand, cell phones are a becoming the staple to every household and individual.

The report posits that handsets will evolve to fall into one of three categories: voice-centric, converged-function and specialist devices, driven by segmented customer demands.

The report predicted that voice-centric handsets will make up more than half of shipments to emerging markets in 2011, and that manufacturers of such handsets should focus on cost, design, usability and functionality in order to appeal to consumers in those markets. Converged-function handsets, meanwhile, will become mainstream in developed countries—but those markets will be led in volume by specialist handsets, which the company described as “offering a best-in-class experience” to particular consumer segments.

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