Cingular Answer Tones - Finally do ringbacks

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Only a year behind the rest, Cingular finally offers ringback tones, launching ringback music and voice clips from Warner Music Group artists.

Cingular released a catalog of 20-second ringback tones that can be used in place of the traditional “ring” a caller hears while waiting for a call to be answered. Cingular is promoting the service with a four-week marketing campaign around its “Say My Name” service, which offers voice greetings from noted artists for users with common names.
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With the announcement, Cingular becomes major carrier to deploy ringback tones. Cingular’s offering, marketed as “Answer Tones,” requires a $1 monthly subscription fee; each Answer Tone costs $2.

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