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Barry
Joined: 12 May 2004
Posts: 1473
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 Posted: Tue Aug 02, 2005 9:41 am Post subject: MTV Networks Readying Text MSG |
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MTV Networks is developing an in-house text-messaging platform that will deliver content from the company's cable channels to U.S. wireless users.
The Viacom network is planning to offer cross-carrier polling, alerts
and sweepstakes from the MTV, Comedy Central, VH1, Country Music
Television, Spike and Logo channels. mBlox, a San Francisco-based short
message service provider, will power the service. MTV plans to launch
the platform within a month.
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