Virgin to Extend to South Africa

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Virgin Mobile plans to extend its brand into South Africa through a 50/50 venture with South African GSM network operator Cell C. The Virgin Mobile-branded enterprise will operate as an independent service operator on the Cell C network and trade as Virgin Mobile South Africa. The joint venture is expected to launch is the first half of 2006.

Cell C launched in 2001 and as of June 2005, had 2.5 million subscribers or about 11-percent market share. The company aims to bump its market share up to 20 percent by 2007.

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