Virgin Mobile Subscribers Increase in 2006

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At the close of a year that saw Virgin Mobile introduce penny texting, hybrid price plans and an ad-time-for-airtime service called SugarMama, the company now has 4.6 million customers. Virgin Mobile USA said its customers sent or received 1.5 billion text messages last year; the equivalent of every customer sending or receiving 30 text messages per month, or one per day.

Virgin Mobile USA’s recent growth is due to higher-usage customers who have moved onto its recently introduced hybrid plans, which offer some of the benefits of postpaid plans without the contractual strings. The company’s customer base also is active in consuming content, having downloaded more than 4.8 million ringtones last year and more than 2.5 million games and graphics, Virgin Mobile USA reported.

Virgin plans to increase donations to social and environmental non-profit agencies. The company currently donates 5 percent of the profits from its content downloads to youth-focused charities.

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