Virgin Mobile Sugar Mama Ads Added

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Virgin Mobile USA wants customers to trade their spare time for airtime by adding several new names to its list of mobile advertisers looking to be Sugar Mamas.

Virgin Mobile USA’s Sugar Mama mobile advertising service allows users to opt-in and view ads through their phones or via the Web in order to earn extra minutes on their cellphone plan. The customer watches an ad and then answers several questions about what they’ve just seen in order to earn minutes. Jive Records, Levi Strauss Signature, Sony Pictures and the U.S. Navy have signed up to sweeten the offering. Sony Pictures will show movie trailers, while Jive will offer portions of music videos and the Navy will feature spots similar to its television advertising.

Virgin Mobile USA, the service has hosted more than 250,000 customers since it was launched, with about 1,000 new customers looking for an airtime fix each day. The company said that its users have earned more than 3 million minutes of free airtime through Sugar Mama. The mobile virtual network operator also said that it had recently enhanced its Sugar Mama platform to add more multi-media capabilities, including viral elements.

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